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{"id":1679,"date":"2015-05-15T10:42:32","date_gmt":"2015-05-15T09:42:32","guid":{"rendered":"https:\/\/www.trutnovak.cz\/?p=1679"},"modified":"2015-06-19T10:20:15","modified_gmt":"2015-06-19T09:20:15","slug":"pr-mesta-trutnov-pod-lupou","status":"publish","type":"post","link":"https:\/\/www.trutnovak.cz\/pr-mesta-trutnov-pod-lupou\/1679\/","title":{"rendered":"PR m\u011bsta Trutnov pod lupou"},"content":{"rendered":"

\"Rada_trutnov\" — Foto Trutnovak.cz<\/figcaption><\/figure>\n
Rada m\u011bsta Trutnov ve sv\u00e9m usnesen\u00ed ze dne 4. kv\u011btna 2015 schv\u00e1lila v\u00fdsledky ve\u0159ejn\u00fdch zak\u00e1zek, kter\u00e9 maj\u00ed vztah k p\u0159edvolebn\u00edm informac\u00edm, je\u017e prezentovaly n\u011bkter\u00e9 politick\u00e9 strany a uskupen\u00ed (Jak se hospoda\u0159\u00ed v Trutnov\u011b<\/a>). N\u00e1zvy ve\u0159ejn\u00fdch zak\u00e1zek jsou:<\/p>\n
„Nestrann\u00fd odborn\u00fd posudek k ot\u00e1zce ve\u0161ker\u00fdch n\u00e1klad\u016f zadavatele na informovanost ob\u010dan\u016f, \u00a0podporu turistick\u00e9ho ruchu a propagaci zalo\u017een\u00fd na metod\u011b srovn\u00e1vac\u00ed“<\/p>\n
(V\u00edt\u011bz Vysok\u00e1 \u0161kola ekonomick\u00e1 v Praze cena 59 169,- K\u010d)<\/p>\n
\n
„Nestrann\u00fd odborn\u00fd posudek k ot\u00e1zce \u00fa\u010delnosti n\u00e1klad\u016f zadavatele na informovanost ob\u010dan\u016f,\u00a0podporu turistick\u00e9ho ruchu a propagaci a k ot\u00e1zce funk\u010dnosti PR slu\u017eeb“<\/li>\n<\/ul>\n
(V\u00edt\u011bz FLEISHMAN-HILLARD s. r. o., cena 54 450,- K\u010d)<\/p>\n
\n
„Nestrann\u00fd odborn\u00fd posudek k ot\u00e1zce souladu zad\u00e1n\u00ed ve\u0159ejn\u00e9 zak\u00e1zky na PR slu\u017eby se z\u00e1konem a\u00a0s vnit\u0159n\u00edmi p\u0159edpisy zadavatele“<\/li>\n<\/ul>\n
(V\u00edt\u011bz Tom\u00e1\u0161 Zden\u011bk, Mgr 11 900,- K\u010d) Celkov\u00e1 cena Nestrann\u00e9ho odborn\u00e9ho posouzen\u00ed adekv\u00e1tnosti cenov\u00e9 relace poskytnut\u00fdch \u00a0PR slu\u017eeb tedy bude 125 519,- K\u010d <\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Videoprezentace Martina Jir\u00e1nka o tom, jak hospoda\u0159\u00ed m\u011bsto Trutnov<\/em><\/p>\n<p><strong>Obr\u00e1til jsem se tedy v t\u00e9to souvislosti na tiskovou mluv\u010d\u00ed m\u011bsta Trutnova s n\u011bkolika ot\u00e1zkami.<\/strong><\/p>\n<ol>\n<li><strong>Jak\u00fd byl d\u016fvod vyhl\u00e1\u0161en\u00ed t\u011bchto ve\u0159ejn\u00fdch zak\u00e1zek?<\/strong><\/li>\n<li><strong>Je mo\u017en\u00e9 je d\u00e1vat do souvislosti s tvrzen\u00edm n\u011bkter\u00fdch opozi\u010dn\u00edch p\u0159edstavitel\u016f, \u017ee uzav\u0159en\u00e9 smlouvy na PR m\u011bsta Trutnov byly nadhodnocen\u00e9?<\/strong><\/li>\n<li><strong>V p\u0159\u00edpad\u011b, \u017ee by n\u011bco takov\u00e9ho posudky potvrdily, lze p\u0159edpokl\u00e1dat, \u017ee obdobn\u00e1 smlouva na dal\u0161\u00ed obdob\u00ed v podobn\u00e9m rozsahu nebude uzav\u0159ena?<\/strong><\/li>\n<li><strong>Jak\u00fd bude postup m\u011bsta v p\u0159\u00edpad\u011b, \u017ee posudky ozna\u010d\u00ed n\u00e1klady za p\u0159im\u011b\u0159en\u00e9?<\/strong><\/li>\n<\/ol>\n<p><strong>Zde je odpov\u011b\u010f Ing.Svobodov\u00e9:<\/strong> <i>\u201cK zad\u00e1n\u00ed odborn\u00fdch posudk\u016f jsme p\u0159istoupili na z\u00e1klad\u011b dotaz\u016f n\u011bkter\u00fdch zastupitel\u016f. Proto\u017ee chceme m\u00edt k dispozici nez\u00e1visl\u00fd, ale trhem uzn\u00e1van\u00fd n\u00e1zor, oslovili jsme n\u011bkolik vhodn\u00fdch subjekt\u016f. Z p\u0159ihl\u00e1\u0161en\u00fdch jsme transparentn\u00ed formou vybrali ty, kte\u0159\u00ed audit zhotovuj\u00ed. V t\u00e9to f\u00e1zi nejsou je\u0161t\u011b v\u00fdsledky \u0161et\u0159en\u00ed zn\u00e1my, proto ani na p\u0159\u00edpadn\u00e9 ot\u00e1zky, zda byly slu\u017eby \u010di smlouvy nadhodnocen\u00e9 \u010di nikoliv, nem\u00e1 smysl odpov\u00eddat.<\/i> <i>Jakmile budou odborn\u00e9 posudky hotov\u00e9, r\u00e1di V\u00e1s s nimi sezn\u00e1m\u00edme.<\/i> <i>M\u011bsto Trutnov vyhl\u00e1silo politiku transparentnosti a tu tak\u00e9 dodr\u017euje. Jist\u011b ch\u00e1pete, \u017ee v tuto chv\u00edli by bylo p\u0159ed\u010dasn\u00e9 a z\u00e1rove\u0148 velmi nekorektn\u00ed spekulovat o budouc\u00edch kroc\u00edch. Toto v\u0161echno jsou hypotetick\u00e9 ot\u00e1zky.<\/i> <i>Pros\u00edm, vy\u010dkejme v\u00fdsledk\u016f jednotliv\u00fdch posouzen\u00ed. Pot\u00e9 ji\u017e m\u016f\u017eeme odpov\u00eddat konkr\u00e9tn\u011b.<\/i> <i>D\u011bkuji za pochopen\u00ed.<\/i> <i>S pozdravem<\/i> <i>Veronika Svobodov\u00e1\u201d<\/i><\/p>\n<p><strong>Co na to opozice?<\/strong> Oslovil jsem tak\u00e9 \u00a0Ing. Martina Jir\u00e1nka, zastupitele za koalici \u017d\u00edt v Trutnov\u011b, kter\u00fd o uzav\u0159en\u00fdch smlouv\u00e1ch nato\u010dil p\u0159ilo\u017eenou prezentaci. Toho se mi nepoda\u0159ilo nikde dostihnout, tak\u017ee jsem kontaktoval\u00a0Petra Sobotku ze Strany Zelen\u00fdch, kter\u00fd se sice necht\u011bl vyjad\u0159ovat za celou koalici, ale byl ochoten vyj\u00e1d\u0159it sv\u016fj osobn\u00ed n\u00e1zor. Zaj\u00edmal jsem se, jak hodnot\u00ed samotn\u00fd akt vyps\u00e1n\u00ed v\u00fd\u0161e zm\u00edn\u011bn\u00fdch ve\u0159ejn\u00fdch zak\u00e1zek a zda jeho v\u00fdsledky bude akceptovat, a\u0165 u\u017e budou jak\u00e9koliv.<\/p>\n<figure id=\"attachment_1680\" aria-describedby=\"caption-attachment-1680\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/www.trutnovak.cz\/wp-content\/uploads\/2015\/05\/sobotka-jiranek.jpg?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1680\" src=\"https:\/\/i0.wp.com\/www.trutnovak.cz\/wp-content\/uploads\/2015\/05\/sobotka-jiranek.jpg?resize=500%2C281&ssl=1\" alt=\"Petr Sobotka, Martin Jir\u00e1nek\" width=\"500\" height=\"281\" srcset=\"https:\/\/i0.wp.com\/www.trutnovak.cz\/wp-content\/uploads\/2015\/05\/sobotka-jiranek.jpg?w=960&ssl=1 960w, https:\/\/i0.wp.com\/www.trutnovak.cz\/wp-content\/uploads\/2015\/05\/sobotka-jiranek.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/www.trutnovak.cz\/wp-content\/uploads\/2015\/05\/sobotka-jiranek.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/www.trutnovak.cz\/wp-content\/uploads\/2015\/05\/sobotka-jiranek.jpg?resize=150%2C84&ssl=1 150w, https:\/\/i0.wp.com\/www.trutnovak.cz\/wp-content\/uploads\/2015\/05\/sobotka-jiranek.jpg?resize=696%2C392&ssl=1 696w, https:\/\/i0.wp.com\/www.trutnovak.cz\/wp-content\/uploads\/2015\/05\/sobotka-jiranek.jpg?resize=747%2C420&ssl=1 747w\" sizes=\"(max-width: 500px) 100vw, 500px\" data-recalc-dims=\"1\" \/><\/a><figcaption id=\"caption-attachment-1680\" class=\"wp-caption-text\">Martin Jir\u00e1nek a Petr Svoboda – Foto Petr Svoboda<\/figcaption><\/figure>\n<p>Petr Sobotka konstatoval, \u017ee samotn\u00fd akt vyhl\u00e1\u0161en\u00ed v\u00fd\u0161e zm\u00edn\u011bn\u00fdch VZ je jen dal\u0161\u00ed pl\u00fdtv\u00e1n\u00ed ve\u0159ejn\u00fdmi pen\u011bzi, nebo\u0165 u\u017e samotn\u00fd princip, \u017ee si m\u011bsto velikosti Trutnova plat\u00ed PR a je\u0161t\u011b v takov\u00e9m objemu, mu p\u0159ipad\u00e1 \u0161patn\u00fd. <strong>\u201c<i>V\u011bc m\u00e1 dv\u011b roviny. Prvn\u00ed je, zda byly slu\u017eby p\u0159edra\u017een\u00e9 nebo nebyly. Na to bude vypracovan\u00fd posudek. Posudek v\u0161ak nebude hodnotit, zda v\u016fbec m\u011bla b\u00fdt takov\u00e1 zak\u00e1zka zad\u00e1na. V\u017edy\u0165 mnohem v\u011bt\u0161\u00ed Hradec Kr\u00e1lov\u00e9 sv\u00e9 PR zvl\u00e1d\u00e1 pouze s pomoc\u00ed tiskov\u00e9 mluv\u010d\u00ed.\u201d <\/i><\/strong> K v\u00fdsledk\u016fm samotn\u00fdch posudk\u016f se pr\u00fd Petr Sobotka vyj\u00e1d\u0159\u00ed a\u017e na z\u00e1klad\u011b toho, jak\u00e1 budou obsahovat zd\u016fvodn\u011bn\u00ed. Nicm\u00e9n\u011b pokud Martin Jir\u00e1nek jako marketingov\u00fd odborn\u00edk uvedl, \u017ee PR bylo p\u0159edra\u017een\u00e9, nem\u00e1 d\u016fvod o t\u00e9to skute\u010dnosti pochybovat.<\/p>\n<blockquote><p><strong>Rozhovor s tiskovou mluv\u010d\u00ed m\u011bsta Trutnov si m\u016f\u017eete p\u0159e\u010d\u00edst\u00a0v na\u0161em \u010dl\u00e1nku: <\/strong> <strong><a href=\"https:\/\/www.trutnovak.cz\/je-trutnov-progresivni-nebo-plytva\/\">Je Trutnov progresivn\u00ed nebo pl\u00fdtv\u00e1?<\/a><\/strong><\/p><\/blockquote>\n<h3><strong>Nem\u00e1m pracovn\u00ed dobu…<\/strong><\/h3>\n<p>O tom, jak je to v mnohem v\u011bt\u0161\u00edm Hradci Kr\u00e1lov\u00e9, jsem si pov\u00eddal s Ing. Magdal\u00e9nou Vl\u010dkovou, tiskovou mluv\u010d\u00ed Magistr\u00e1tu m\u011bsta Hradec Kr\u00e1lov\u00e9.<\/p>\n<p><strong>JRR.: Jak to vlastn\u011b m\u00e1te v Hradci na tiskov\u00e9m odboru?<\/strong> M.V.: <em>My nem\u00e1me tiskov\u00e9 pracovi\u0161t\u011b, j\u00e1 jsem tiskov\u00e1 mluv\u010d\u00ed a pat\u0159\u00edm do odboru, kde jsou i dal\u0161\u00ed zam\u011bstnanci, pat\u0159\u00ed sem i sekret\u00e1\u0159ky, asistentky jednotliv\u00fdch n\u00e1m\u011bstk\u016f a prim\u00e1tora, nem\u00e1me tu n\u011bjak\u00e9 dal\u0161\u00ed vnit\u0159n\u00ed \u010dlen\u011bn\u00ed. J\u00e1 jsem tam jako referent a stejn\u011b tak vedle mne jsou dva referenti redakto\u0159i, kte\u0159\u00ed vyd\u00e1vaj\u00ed t\u00fdden\u00edk, kter\u00fd se jmenuje Radnice a je to ti\u0161t\u011bn\u00fd informa\u010dn\u00ed zpravodaj m\u011bsta.<\/em><\/p>\n<p><strong>JRR: Kdo se u v\u00e1s star\u00e1 nap\u0159\u00edklad o facebookov\u00e9 str\u00e1nky m\u011bsta? (V Trutnov\u011b zaji\u0161\u0165uje extern\u00ed firma + p\u0159isp\u00edv\u00e1 i mluv\u010d\u00ed)<\/strong> M.V.: <em>O to se star\u00e1m j\u00e1.<\/em><\/p>\n<p><strong>JRR: A co fotky a zpr\u00e1vy na web?<\/strong> M.V.: <em>Ano, to d\u011bl\u00e1m tak\u00e9 j\u00e1. Na web umis\u0165uj\u00ed s m\u00fdm souhlasem ob\u010das tak\u00e9 kolegov\u00e9 z kultury a podobn\u011b.<\/em><\/p>\n<p><strong>JRR.: Kdy\u017e jsem mluvil s tiskovou mluv\u010d\u00ed Trutnova, \u0159ekla mi, \u017ee i u v\u00e1s v Hradci hodnot\u00edte formu \u00a0jakou pou\u017e\u00edv\u00e1me tady v Trutnov\u011b jako velmi progresivn\u00ed.<\/strong> M.V.: <em>A te\u010f mysl\u00edte jakou formu?<\/em><\/p>\n<p><strong>JRR.: Mysl\u00edm pr\u00e1v\u011b tu situaci, kdy se v\u00e1m n\u011bjak\u00e1 extern\u00ed firma star\u00e1 o facebookov\u00e9 str\u00e1nky, d\u011bl\u00e1 setk\u00e1n\u00ed s novin\u00e1\u0159i, zkr\u00e1tka kdy\u017e n\u011bkdo zven\u010d\u00ed zaji\u0161\u0165uje pov\u011bdom\u00ed o tom m\u011bst\u011b.<\/strong> M.V.: <em>Je pravda, \u017ee se tomu tiskov\u00e9mu mluv\u010d\u00edmu asi ulev\u00ed a m\u00e1 potom prostor pro jin\u00e9 v\u011bci, nicm\u00e9n\u011b firma zven\u010d\u00ed zase nem\u00e1 p\u0159\u00edstup k na\u0161im intern\u00edm materi\u00e1l\u016fm, nap\u0159\u00edklad do d\u016fvodov\u00fdch zpr\u00e1v, jedn\u00e1n\u00ed rady m\u011bsta, je to p\u0159enos hodn\u011b intern\u00edch informac\u00ed, kter\u00e9 jsou vyhrazen\u00e9 pouze kmenov\u00fdm zam\u011bstnanc\u016fm. Mysl\u00edm, \u017ee by to teoreticky mohlo fungovat, ov\u0161em \u00a0prakticky by se to s ohledem na mnou zmi\u0148ovan\u00e9 d\u016fvody obt\u00ed\u017en\u011b provozovalo, u n\u00e1s by to ani takto nastavit ne\u0161lo. Nehled\u011b na to, \u017ee na\u0161e veden\u00ed m\u011bsta raz\u00ed cestu \u00faspor a nevyu\u017e\u00edv\u00e1n\u00ed takov\u00fdch slu\u017eeb je jedna z nich. Co jde, to se sna\u017e\u00edme zajistit vlastn\u00edmi silami.<\/em><\/p>\n<p><strong>JRR.: Vy sama byste takov\u00fd servis uv\u00edtala?<\/strong> M.V.: <em>J\u00e1 v\u00e1m to \u0159eknu takhle. Jak v\u00e1m \u0159eknou kolegov\u00e9 novin\u00e1\u0159i, j\u00e1 nem\u00e1m pracovn\u00ed dobu od do. To znamen\u00e1, \u017ee kdy\u017e n\u011bkdo zavol\u00e1 v sobotu, pot\u0159ebujeme n\u011bkde n\u011bco nato\u010dit, tak jdeme nat\u00e1\u010det. Kdy\u017e nejsem v Hradci, tak nato\u010d\u00edme po telefonu. M\u011b ta pr\u00e1ce prost\u011b bav\u00ed, je to kus m\u00e9ho \u017eivota. Je ale mo\u017en\u00e9, \u017ee kdyby na t\u00e9 pozici byl n\u011bkdo, kdo takov\u00e9 pocity nem\u00e1, je ot\u00e1zka, jak by to zvl\u00e1dal. Je toho hodn\u011b, to p\u0159izn\u00e1v\u00e1m, nicm\u00e9n\u011b mus\u00ed si to \u010dlov\u011bk poskl\u00e1dat. Kter\u00e1 z\u00e1le\u017eitost je d\u016fle\u017eit\u00e1, d\u00e1t p\u0159ednost t\u0159eba novin\u00e1\u0159\u016fm kte\u0159\u00ed maj\u00ed p\u0159ed uz\u00e1v\u011brkou a ve\u010der si d\u00e1t t\u0159eba fotky na Facebook.<\/em> \u0158\u00edk\u00e1 Magdalena Vl\u010dkov\u00e1, tiskov\u00e1 mluv\u010d\u00ed Magistr\u00e1tu m\u011bsta Hradec Kr\u00e1lov\u00e9.<\/p>\n<p>Pod\u00edval jsem se je\u0161t\u011b na tiskov\u00e9 zpr\u00e1vy m\u011bsta Hradec Kr\u00e1lov\u00e9, zda je zn\u00e1t, \u017ee nevyu\u017e\u00edvaj\u00ed servis Komunika\u010dn\u00ed firmy <a href=\"http:\/\/www.knowlimits.cz\/\">Knowlimits<\/a>. Najdete je zde: <a href=\"http:\/\/www.hradeckralove.org\/noviny-a-novinky\/tiskove-zpravy\">Tiskov\u00e9 zpr\u00e1vy<\/a> Za m\u011bs\u00edc kv\u011bten tu\u00a0bylo um\u00edst\u011bno\u00a08 tiskov\u00fdch zpr\u00e1v. Na obdobn\u00e9 str\u00e1nce m\u011bsta Trutnov:\u00a0<a href=\"http:\/\/www.trutnov.cz\/mesto-trutnov\/tiskove-zpravy\">Tiskov\u00e9 zpr\u00e1vy<\/a>\u00a0je zat\u00edm jedna tiskov\u00e1 zpr\u00e1va. (Mimochodem do na\u0161\u00ed redakce je\u0161t\u011b tato tiskov\u00e1 zpr\u00e1va od Knowlimits ani z m\u011bsta nedorazila) V tomto\u00a0kontextu bude \u00a0v\u00fdsledek nez\u00e1visl\u00e9ho posudku na celou problematiku\u00a0velmi zaj\u00edmav\u00fdm \u010dten\u00edm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rada m\u011bsta Trutnov ve sv\u00e9m usnesen\u00ed ze dne 4. kv\u011btna 2015 schv\u00e1lila v\u00fdsledky ve\u0159ejn\u00fdch zak\u00e1zek, kter\u00e9 maj\u00ed vztah k p\u0159edvolebn\u00edm informac\u00edm, je\u017e prezentovaly n\u011bkter\u00e9 politick\u00e9 strany a uskupen\u00ed (Jak se hospoda\u0159\u00ed v Trutnov\u011b). N\u00e1zvy ve\u0159ejn\u00fdch zak\u00e1zek jsou: „Nestrann\u00fd odborn\u00fd posudek k ot\u00e1zce ve\u0161ker\u00fdch n\u00e1klad\u016f zadavatele na informovanost ob\u010dan\u016f, \u00a0podporu turistick\u00e9ho ruchu a propagaci zalo\u017een\u00fd na […]<\/p>\n","protected":false},"author":87,"featured_media":1796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":""},"categories":[17,79],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.trutnovak.cz\/wp-content\/uploads\/2015\/05\/sobotka-jiranek1.jpg?fit=800%2C425&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p57GOQ-r5","_links":{"self":[{"href":"https:\/\/www.trutnovak.cz\/wp-json\/wp\/v2\/posts\/1679"}],"collection":[{"href":"https:\/\/www.trutnovak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trutnovak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trutnovak.cz\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trutnovak.cz\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":0,"href":"https:\/\/www.trutnovak.cz\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trutnovak.cz\/wp-json\/wp\/v2\/media\/1796"}],"wp:attachment":[{"href":"https:\/\/www.trutnovak.cz\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trutnovak.cz\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trutnovak.cz\/wp-json\/wp\/v2\/tags?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}